Retailers using Pennies via Verifone’s devices and managed payment service include ASK Italian, Zizzi, and Evans Cycles.
Approximately 37,000 donations are made each week via Verifone’s merchants, with an average donation value of 23.5p. To date, over 4,400,000 micro-donations have been made across the partnership totaling more than £1million. These funds have supported more than 20 charities so far including the likes of Great Ormond Street Hospital Children’s Charity, Cancer Research UK and Cyclists Fighting Cancer.
June Felix, President Verifone Europe said:
“We are delighted to be working in partnership with Pennies where our technology is helping good causes. Verifone is proud of our ability to innovate and add value for merchants at the point of sale. Here we are showing how our products and services can be used to benefit consumers, retailers and charities alike.”
Alison Hutchinson CBE, CEO of Pennies said:
“Verifone has helped Pennies to collect more than 4 million micro-donations through its retailers such as Zizzi, ASK Italian and luxury brand Gieves & Hawkes. We’re currently working with Verifone to integrate the digital charity box into the next generation of in-store payment devices. We’re thrilled with all we have achieved so far, and look forward to giving more digital small change a big purpose for millions more customers.”
To find out more about how Pennies and Verifone collaborated with UK restaurant chain Zizzi’s to enable charitable donations read Verifone’s case study.
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Notes to Editors
For more information, please contact Rob Dyson, Head of Marketing and Communications at Pennies.
Pennies is the digital equivalent of the traditional charity collection box. We enable consumers to round-up their bill at participating partners – to make their pennies count for charity.
Pennies estimates that if the UK’s card holders donated 30p once a month over £150m would be raised for charity every year.
Pennies is enabled in a number of well-known brands including Domino’s Pizza, Zizzi restaurants, Topps Tiles, The Entertainer, The Fragrance Shop and Screwfix; as well as a growing number of smaller merchants.
Pennies’ micro-donations are anonymous – so data-free – quick, and a choice every time. The retailer chooses the charity that its customers can support. No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but via a debit or credit card.
Press ‘YES’ on the Chip & PIN machine in-store, or click the ‘Donate’ button online. The request is always for a few pennies (1p-99p) – either by rounding up or topping up.
Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.
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