Pennies and payments partner Verifone today announced that their partnership has helped to unlock £1million for UK charities.

Retailers using Pennies via Verifone’s devices and managed payment service include ASK Italian, Zizzi, and Evans Cycles.

Approximately 37,000 donations are made each week via Verifone’s merchants, with an average donation value of 23.5p. To date, over 4,400,000 micro-donations have been made across the partnership totaling more than £1million. These funds have supported more than 20 charities so far including the likes of Great Ormond Street Hospital Children’s Charity, Cancer Research UK and Cyclists Fighting Cancer.

Verifone VX680

June Felix, President Verifone Europe said:

“We are delighted to be working in partnership with Pennies where our technology is helping good causes. Verifone is proud of our ability to innovate and add value for merchants at the point of sale. Here we are showing how our products and services can be used to benefit consumers, retailers and charities alike.”

Alison Hutchinson CBE, CEO of Pennies said:

“Verifone has helped Pennies to collect more than 4 million micro-donations through its retailers such as Zizzi, ASK Italian and luxury brand Gieves & Hawkes. We’re currently working with Verifone to integrate the digital charity box into the next generation of in-store payment devices. We’re thrilled with all we have achieved so far, and look forward to giving more digital small change a big purpose for millions more customers.”

To find out more about how Pennies and Verifone collaborated with UK restaurant chain Zizzi’s to enable charitable donations read Verifone’s case study.

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Notes to Editors

For more information, please contact Rob Dyson, Head of Marketing and Communications at Pennies.

About Pennies
Pennies is the digital equivalent of the traditional charity collection box. We enable consumers to round-up their bill at participating partners – to make their pennies count for charity.
Pennies estimates that if the UK’s card holders donated 30p once a month over £150m would be raised for charity every year.
Pennies is enabled in a number of well-known brands including Domino’s Pizza, Zizzi restaurants, Topps Tiles, The Entertainer, The Fragrance Shop and Screwfix; as well as a growing number of smaller merchants.

How Pennies works
Pennies’ micro-donations are anonymous – so data-free – quick, and a choice every time. The retailer chooses the charity that its customers can support. No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but via a debit or credit card.
Press ‘YES’ on the Chip & PIN machine in-store, or click the ‘Donate’ button online. The request is always for a few pennies (1p-99p) – either by rounding up or topping up.


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