Market leading Health and Beauty Retailer, Superdrug has partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their beauty essentials.
Welcome to the Pennies Content Hub.
Discover the latest news from Pennies in our Content Hub, explore partner success and charity impact stories, and find the latest research and thought-leadership on micro-donations and unlocking tech for good.
Verifone and Pennies collaboration named Best Payment Partnership
Verifone’s partnership with Pennies, which has raised more than £1.9 million for charities since 2011, was commended for its innovative approach to customer engagement at the Merchant Payments Ecosystem Awards 2018 in Berlin.
Guest Blog: Combining the power of digital giving with omnichannel payments
Payments solution provider Optomany is one of the organisations helping Pennies make charitable giving affordable, impactful and feel-good. For our latest ‘Viewpoint’ blog, we asked them to share their Pennies story.
Topps Tiles raises £250,000 for Macmillan Cancer Support with Pennies
Customers from Topps Tiles have donated £250,000 to Macmillan Cancer Support through the digital charity box since 2016. If those donations were made up of physical pennies, there would be enough pennies to tile The Shard, four times over!
Pennies CEO wins prestigious top prize at The Card & Payments Awards 2018
Alison Hutchinson CBE, CEO of Pennies the digital charity box, was recognised with the coveted Judge’s Award at The Card & Payments Awards, held on 1 February at The Grosvenor House Hotel in London.
Innovation and impact: the Pennies Impact Report 2016/17 is here
The latest Pennies Impact Report gives readers a valued insight into how millions of digital clicks of generosity have made a difference for charities across the UK and beyond.
Pennies and K3 Retail partnership wins Best Charity Initiative at EPA Awards
A partnership between fintech charity Pennies and retail technology company K3 Retail has won Best Charity Initiative at the 10th annual Emerging Payments Awards, held on 5 October 2017 in London.
Pennies, the digital charity box, now accepting in-app donations with Apple Pay
Pennies is now accepting in-app donations with Apple Pay – widening the potential for the micro-donation movement through participating retailers.
Pennies consumer donations double on Verifone devices
Pennies and payment partner Verifone announce that their partnership has seen consumer donations double over the last 12 months.
Pennies transforming high street giving, as new brands join movement
Pennies has welcomed Dixons Carphone, Boots Opticians, Hobbycraft, Virgin Holidays and MRH GB limited to its digital customer giving movement – the latter giving many thousands of drivers the opportunity to donate when using their convenience stores and buying fuel across the UK.
Public changing how they give to charity amid uncertainty, says Pennies research
At a time of reported uncertainty at home and abroad over a third of Brits say they might make less frequent charity donations, according to new research commissioned by Pennies.
Pennies leads EPA discussion on digital giving
Pennies is proud to be speaking at the first of a series of events organised by the Retail PayTech Forum, as part of our ongoing partnership with the Emerging Payments Association.
Viewpoint: Talking cashless with Alison Hutchinson, Pennies CEO
What does the much predicted move to a cashless society mean for giving in the UK, and will it affect how money can be raised for charities in the current climate? Alison Hutchinson, CEO of Pennies, shares her thoughts.


















