On Monday 25th August, Pennies, the trusted leader in micro-donations, celebrated another hugely successful Micro-Donation Day. Thousands of shoppers chose to give a few pence to charity when they paid digitally, raising £42,500 through 144,000 donations in just 24 hours, all for vital causes.
Partners continued to raise awareness of Micro-Donation Day, and the collective impact of small change donations, all week long – from 25th to 31st of August. Across the week, more than 1,130,000 individual donations were made across all Pennies partners, supporting charities such as Air Ambulance Charity Kent Surrey Sussex, Cancer Research UK, Cure Leukaemia, Macmillan Cancer Support, Regenerage, Samaritans, Shout, Snow Camp, Tommy’s, and many more.
Now in its second year, the event brought together a growing movement of businesses and consumers using digital generosity to make a difference. Micro-Donation Day was supported by many well-known brands, including Booths, Central Co-op, Cotswold Outdoor Group, Gatwick Airport, Greene King, JD Group, Mamas & Papas, Motor Fuel Group, Millbrook Garden Centre, The Restaurant Group, Rontec, Screwfix and Shepherd Neame.
Building on the success of 2024’s inaugural event, this year’s Micro-Donation Day reached even more people thanks to the growing number of partners involved and special takeover events at Snow+Rock and Greene King, supported by Worldpay. The day highlighted the power of digital giving and how combining technology with purpose can turn everyday transactions into extraordinary impact for charities.
And with payments technology provider Worldpay match-funding donations at all Cotswold Outdoor Group stores and Greene King managed pubs this year, the impact was instantly amplified – raising an additional £2,262 on the day.
Alison Hutchinson CBE, CEO of Pennies, said: “Micro-Donation Day is a special moment to celebrate the generosity people show every day. We’re incredibly grateful to all our partners who helped make the day such a success – from Worldpay, for their match-funding and takeover events, to all the retailers and brands supporting micro-donations on the day. It’s amazing to see how much we’ve raised this year. Every penny counts, and when people come together, the results are truly life-changing.”
Pete Wickes, General Manager Enterprise for EMEA at Worldpay, commented:
“We’re proud to support simple, affordable giving through Pennies. As part of our Worldpay Gives commitment, we were thrilled to support Micro-Donation Day this year with match-funding and takeover events in London, helping every donation go further. It’s amazing to see how just a few pennies, added together, can make such a big difference.”
media.relations@pennies.org.uk
Tel: +44 (0) 20 7600 9286
Pennies is the trusted leader in micro-donations. They have worked with more than 150 brands since 2010 to enable more than 281 million donations, raising over £68 million for 1,080+ charities.
In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.
Pennies partners with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. Micro-donations give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase – in-store, online and in-app.
Pennies’ vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter.
For more information about Pennies please visit: pennies.org.uk
Worldpay’s vision is to unleash the payments potential of every business. We’re powering global commerce by providing payments technology, services and expertise to our clients, which include many of the world’s biggest brands.
Worldpay helps businesses of all sizes, in all vertical markets, to take, make and manage payments in-person and online. Annually, we process over 50 billion transactions worth more than $2.3 trillion across 146 countries and in 135 currencies.
To learn more about us, visit worldpay.com or follow us on LinkedIn, Instagram, Facebook, or YouTube.
Cotswold Outdoor Group Ltd is the UK’s leading outdoor retailer, comprising of well-known brands including Cotswold Outdoor, Snow+Rock and Runners Need.
With over 130 years of combined retail experience, through its three customer facing brands, Cotswold Outdoor Group Ltd offers a comprehensive range of high-quality outdoor, run and snowsports kit, specialist advice, and exceptional customer service to inspire and enable everyone to enjoy the outdoors to the fullest.
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.
As demand for affordable, everyday giving continues to grow, Pennies, the trusted leader in micro-donations, announces the return of Micro-Donation Day, taking place on Monday 25th August 2025. Now in its second year, the campaign brings together businesses and consumers to champion digital generosity through small, meaningful acts of giving.
Just four weeks to go! Building on the success of 2024, Pennies’ second Micro-Donation Day will celebrate the power of small change to create big impact
Today, B&Q announced its partnership with leading UK charity Pennies, making it easier than ever for customers to donate to B&Q’s charity partners, everyday.
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