We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
Pennies on the BBC – “Year of the Micro” and Why It Matters
We’ll forgive you for not catching us live at 5.45am this morning, but we were thrilled to be invited onto the BBC World Business Report – also aired on BBC News – to talk about the power of micro-donations.
CEO Alison Hutchinson CBE spoke to Sally Bundock, BBC World News Financial Journalist, about the opportunities we all have, even as belts understandably tighten and household costs rise, to give a few digital pennies to charity – as they add up to enormous impact and vital income for the UK charity sector.
“I know during these challenges, that’s when people want to give more – even just a penny. And what’s really great is, with micro-donations it’s not just your penny, these pennies all add up and they add up quickly… So you might not have a lot of your own, but if you give just a penny – you can really make a difference.”
Alison Hutchinson CBE, CEO Pennies

We talked recently about 2022 being “the year of the micro” – and as some of our partners switch their support to the growing humanitarian crisis in Ukraine, Pennies is testament to the power of “micro”-giving but big impact – where and when it matters.
You can watch the interview again while it remains on BBC iPlayer, and Alison’s piece starts at 19mins 18 seconds in.
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
If you’re a retailer you can learn more about how you can enable digital micro-donations in your customer journey, unlocking tech for good.
Learn more about Pennies micro-donations and the technology
Pennies works hand in hand with retailers, charities and payments technology providers to unlock the potential for thousands of customers to donate every day. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Read more from Pennies.
Finalists Revealed for the 6th Pennies Awards 2025
We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
Pennies Partners with Castles Technology to Launch Micro-Donations on Android Payment Terminals
Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
Simon Millard joins Pennies as Chief Partnerships Officer
UK charity Pennies, the trusted leader in micro-donations, is delighted to announce the appointment of Simon Millard as its new Chief Partnerships Officer.
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