We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
Pennies publishes new Micro-donations Report for business
Our new micro-donations report, including new interviews with sector leaders, shows customers and stakeholders are demanding practical social action from brands – and outlines how micro-donations offer a significant opportunity for business in 2021.
Our new micro-donations report, including new interviews with sector leaders, shows customers and stakeholders are demanding practical social action from brands – and outlines how micro-donations offer a significant opportunity for business in 2021.
Download the Report today
Today we are excited to officially launch our new Micro-donations Report, which you can download for free here.
The report is a must-read for consumer-facing businesses exploring their ESG agendas, and looks at the rise in ‘ethical consumers’ and colleagues demanding more from brands, and the business benefits of micro-donations. It is also recommended reading for charities having conversations with corporate partners about new income streams.
2020, in part due to seismic shifts created by COVID-19, has seen a rise in e-commerce and a further decline in the use of cash, meaning charities need to embrace more diverse, digital means of fundraising. This year clearly saw a huge decline in charitable donations at a time when charities need them more than ever.
Micro-donations are making a huge difference: small amounts of money, often just pennies, donated digitally, usually at point of sale. With record sales reported from Black Friday and Cyber-Monday, the potential of leveraging digital engagement and interaction to drive real social change has never been more urgent.
Micro-donation trends we’re predicting in 2021
The Micro-donations Report features testimonials and learnings from CEOs of leading brands, and echos observations made at our virtual Event in November 2020, including a significant acceleration in 3 things in 2020:
- A growth in ethically-driven consumers
- A renewed sense of social purpose for retailers and hospitality businesses
- The runaway success of e-commerce, and the growing demise of cash
If you’re looking to accelerate your ESG efforts in 2021, or explore new sources of fundraising for your corporate partnerships, Pennies would love to talk with you.
Please download and read the report, and get in touch. We’ve love to hear from you.
Read more from Pennies.
Finalists Revealed for the 6th Pennies Awards 2025
We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
Pennies Partners with Castles Technology to Launch Micro-Donations on Android Payment Terminals
Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
Simon Millard joins Pennies as Chief Partnerships Officer
UK charity Pennies, the trusted leader in micro-donations, is delighted to announce the appointment of Simon Millard as its new Chief Partnerships Officer.
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