Our new micro-donations report, including new interviews with sector leaders, shows customers and stakeholders are demanding practical social action from brands – and outlines how micro-donations offer a significant opportunity for business in 2021.
Today we are excited to officially launch our new Micro-donations Report, which you can download for free here.
The report is a must-read for consumer-facing businesses exploring their ESG agendas, and looks at the rise in ‘ethical consumers’ and colleagues demanding more from brands, and the business benefits of micro-donations. It is also recommended reading for charities having conversations with corporate partners about new income streams.
2020, in part due to seismic shifts created by COVID-19, has seen a rise in e-commerce and a further decline in the use of cash, meaning charities need to embrace more diverse, digital means of fundraising. This year clearly saw a huge decline in charitable donations at a time when charities need them more than ever.
Micro-donations are making a huge difference: small amounts of money, often just pennies, donated digitally, usually at point of sale. With record sales reported from Black Friday and Cyber-Monday, the potential of leveraging digital engagement and interaction to drive real social change has never been more urgent.
The Micro-donations Report features testimonials and learnings from CEOs of leading brands, and echos observations made at our virtual Event in November 2020, including a significant acceleration in 3 things in 2020:
If you’re looking to accelerate your ESG efforts in 2021, or explore new sources of fundraising for your corporate partnerships, Pennies would love to talk with you.
Please download and read the report, and get in touch. We’ve love to hear from you.
As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
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