Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Impact stories.
Discover the incredible impact of micro-donations with stories from our charity partners.
Building purpose into brand: how micro-donations support engagement at Montezuma’s
Montezuma’s co-founders dreamed of running a business where everyone wants to come and work, far removed from boring routine or being disconnected from a purposeful ethos – and Pennies is helping them realise this vision with micro-donations since 2020.
Business can be a force for good: A partner success story with The Entertainer
For The Entertainer and their charity partners, the impact of digital micro-donations has been huge. In this partner success story with the UK’s largest independent toy retailer, we explore how business can be a force for good.
Pennies partners support Ukraine humanitarian response
Pennies has been working with its partners to offer a quick and effective response to the humanitarian crisis in Ukraine. In just a few weeks, more than 500,000 people have made a digital micro-donation to charities making a difference right now.
Pennies Impact Report 2019/20: Building communities, adapting to change, and encouraging better business
Pennies’ Impact Report 2019/20 is an in-depth look at how micro-donations are making a big difference for charities, businesses & consumers.
“Fraser wasn’t just my brother, he was my best friend.”
For the past four years, Hobbycraft shoppers have been donating with Pennies when they make a card purchase in branches of the arts and crafts superstore. Each micro-donation is just 20p, but with over 2 million donations and counting, the impact for Together For Short Lives has been phenomenal.
Micro-donations support children’s hospitals amid COVID-19
The Entertainer has been a Pennies retail partner for many years. Like many retailers across the world, they closed their doors during the peak of the coronavirus pandemic to ensure the health of their staff and customers alike.
Micro-donations matter for mental health
This week has been Mental Health Awareness Week, and Pennies wanted to highlight a few charities, supported by our partnering retailers, who work this week and every week to support and improve our mental health.
Four health charities you’re supporting with Pennies during the coronavirus pandemic
Pennies is partnered with many retailers that support health related causes, and during this coronavirus pandemic, support for these charities is more vital than ever.
Four Wildlife Charities to support with Pennies
Pennies is partnered with many retailers that support wildlife charities in an effort to keep some of the world’s most at-risk animals from going extinct.
Animal lovers help Yorkshire Wildlife Park Foundation with conservation efforts
February 2016 marked the point where customers of the Yorkshire Wildlife Park, were able to pitch in and help raise funds for the park’s charitable foundation.
Medivet Rhino, seeing double: Ella and Ziggy
This World Rhino Day, we are celebrating the latest protector to join forces with Ella and Wilderness Foundation Africa (WFA), thanks to your generous Pennies donations supporting Wilderness Foundation and the Medivet Forever Rhino Initiative.
Looking after memories: the museum supporting people living with dementia
House of Memories is a museum-led dementia awareness programme run by National Museums Liverpool – offering training, access to resources, and museum-based activities to enable carers to provide person-centred care for people living with dementia.