Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
We are excited to unveil the finalists for the 5th Annual Pennies Awards, supported by Verifone. These awards celebrate the outstanding efforts of our partners, whose commitment to advancing the micro-donation movement has made a significant difference over the past year.
The Pennies Awards highlight the passion, innovation, and collaboration that power our mission to protect and grow micro-donations and ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes. This year’s finalists represent the very best in driving charitable impact through Pennies micro-donations, across a range of categories.
Meet the 2024 Pennies Awards Finalists
Merchant Impact Award
Recognising a merchant partner that has enabled significant growth in micro-donations as a result of specific actions, driving increased consumer donations in their business and unlocking increased measurable impact for their charity partners.
Innovation in Technology Award
Recognising a technology partner who has led significant technology innovation in their partnership with Pennies, to enable the unlocking of more donation opportunities and creation of greater charitable impact.
Partnership Breakthrough Award
Recognising any partner who has helped to rapidly accelerate growth in the micro-donation movement over the past 12 months.
Unsung Hero Award
Recognising an individual or team in the broader Pennies family who has gone above and beyond to accelerate or support the Pennies micro-donation movement.
The winners of this award will be announced at the Pennies Awards on Tuesday, 15th October 2024.
Outstanding Achievement Award
Recognising an organisation which has made an outstanding contribution to Pennies and the micro-donation movement resulting in significant positive outcomes.
The winners of this award will be announced at the Pennies Awards on Tuesday, 15th October 2024.

5th Annual Awards Judging Panel
We extend our gratitude to our 2024 panel of judges who had the task of selecting this year’s award recipients.
This year’s judges are:
- Roger Alexander (Chair) – Non-Executive Director, Portfolio
- Simon Eacott – Head of Payments, NatWest Group
- James Lotz – SVP Northern and Western Europe, Castles Technology
- Liz Williams – Chief Operating Officer, International – Laser Clinics Group
- Don Williams OLY – Partner – Retail Sector, KPMG UK
- Jerome Saint-Marc – Director of Co-op Growth, Co-op
- Debbie Robinson – CEO, Central Co-op
- Elliott Goldstein – Managing Partner, The MBS Group
- Seb Hobbs – Chief Executive Officer, Well Pharmacy
What’s Next?
We look forward to celebrating the achievements of these outstanding finalists at the upcoming Pennies event on Tuesday, 15th October 2024. Keep an eye out for more details as we gather to recognise the innovation, dedication, and passion that drive the micro-donation movement forward.
For any questions or further information, please contact us at awards@pennies.org.uk.
Read more from Pennies.
Pennies Partners with Castles Technology to Launch Micro-Donations on Android Payment Terminals
Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
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